andhra jyothi karimnagar district edition epaper

Eenadu 's district dailies were based on market research asserting that heavy local content would generate new groups of readers and boost advertising revenue. Each publication center required forty engineers to run its printing presses. In 1989 Eenadu introduced 'district dailies ( tabloid edition)' to carry its presence not only into district towns like Rajahmundry, Karimnagar, Guntur and Adilabad, but also taluka towns like Suryapet and Tadepalligudem. From the 1980s, the news editor of Eenadu oversaw an enormous local-based news gathering and disseminating organization from his Hyderabad office.īy the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. With the introduction of offset printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. Earlier, it was difficult to manage even the three editions of the 1970s (the Visakhapatnam, Vijayawada and Hyderabad editions) because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, all of which had limited presence in rural Andhra Pradesh. During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities. When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. By 1978, Eenadu surpassed Andhra Prabha 's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.Įenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press.

Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.Įenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. However, it was popular in certain regions and rivalry was still an issue. Eenadu found itself struggling to become a daily publication among publication.

When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week. Initially, the circulation of Eenadu was limited.

Andhra jyothi karimnagar district edition epaper